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Solutions Expertise Growth Survey

Conservative companies focus on the bottom-line as their primary measure of success and demonstrate a steady balance sheet and profit and loss statement. High growth (go-go) organizations are dynamic with a desire for top-line growth. Although both understand the importance of steady profit and growth, they measure success differently.

This quick self-analysis will help you determine the importance of growth within your organization. Be careful not to respond with your personal desires, but with actual performance results over the last 3 years.

1 = Under Perform
3 = Performing Satisfactory
5 = Exceeds Expectation


Has your organization met it's written growth objective in each of the last three years?
Was growth at the expense of profits or margins?
Does the business plan target growth and measure results?
Is your company investing in R&D, compared to the past? (3-5% of annual sales is a reasonable minimum benchmark.)
Have you launched truly new products, not just line extensions, in the last 3 years?
Has your marketing department brought new opportunities to the company? If so, can you point to meaningful success?
Has your company made strategic/business alliances/acquisitions during this period?
Is there someone assigned to business development who can document progress and results?
Do you have meaningful manufacturing expansion plans in progress?
Do you really know where new growth will come from in 1-3 years?

If your total score exceeds 42 points, you're a "STAR" organization. Keep up the excellent work, but guard against complacency. Below 33 points is the danger zone and spells concern, particularly when there is a downturn in the economy or competitive threat.